Marketing for home technology and AV integrators

Why does marketing for AV integrators work differently?

Marketing for AV integrators works differently because the sale is long, high-ticket and research-heavy. Buyers compare, check reviews and study past projects before they reach out, so your marketing has to hold up across several visits, not win on the first.

That's the kind of buyer we built for with 26 North: "a restrained, high-trust web presence for a brand whose audience does its research before it ever calls." The old site led with visual impact and buried the substance. We restructured it around the questions buyers ask, in the order they ask them, cut effects that slowed the key pages, and added a detailed layer beneath the marketing for people who want the specifics. The work covered a full redesign and rebuild, photography and video integration, and analytics and lead tracking.

Websites that show the work

An integrator's website should prove you can do the job before anyone asks. Our web team builds sites around:

• Project galleries. Finished theaters, media rooms and whole-home systems, shown in photos and video.
• Process. How a project runs from consultation to design, install and support, so buyers know what they're signing up for.
• Brands carried. The equipment and platforms you work with, which serious buyers check.
• A clear next step. A consultation request that's easy to find on every page.

If your brand needs refreshing too, our branding team works alongside the site build.

Video of finished installs

Video shows what photos can't: how a room sounds, how the lighting shifts, how a system works from one remote. We film walkthroughs of finished installs and short client stories in their own homes, then cut them for your website, social channels and ads. See our video services.

A single shoot day at a flagship project can supply a hero walkthrough, short clips of individual features, and stills for your gallery.

Being found: SEO and Google Business Profile

Most buyers start with a search, so your site and listings need to show up for the services and areas you cover.

Our SEO team builds service pages that match what buyers type, like home theater design, whole-home audio or smart home automation, and keeps your Google Business Profile complete and active. Our guides to setting up a Google Business Profile and getting more Google reviews ethically cover two of the biggest levers, because in a referral-heavy business, reviews often decide the shortlist.

Who this is for

This work is for home technology companies that sell considered, custom projects:

• Home theater and media room specialists whose rooms are the proof.
• Whole-home audio, lighting and automation integrators with systems that are easier to show than to describe.
• Security, networking and smart home companies that win on trust and support after the install.
• Showrooms and design-build partners that need a clear story for architects, builders and homeowners.

If your best leads come from referrals, your marketing's job is to confirm what the referral said when the buyer goes looking.

What does it cost?

Video for AV integrators is priced starting at $1,500 for a half shoot day and starting at $3,000 for a full shoot day. Websites and search marketing are quoted per project, because the scope depends on how many projects, services and pages you need.

Our video production cost guide explains what moves the video number.

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