Client · HNY+
A strong wordmark isn't a brand system.
Without rules for type, color, layout and photography, growth multiplies inconsistency instead of recognition. We build the system so anyone making your marketing gets it right. Here's how that went for HNY+.
- Asset audit
- Type and spacing system
- Photography and motion direction
01 Audit: Finding the conventions worth keeping.
We audited every existing HNY+ asset to find the accidental conventions worth keeping.
02 System: From a product label to a billboard.
We built a type and spacing system that scales from a product label to a billboard, across packaging, social and retail.
03 Direction: Rules partners can follow without us in the room.
We wrote photography and motion direction so external partners could produce on-brand work without supervision.
04 Result: An identity that held up as the line grew.
Templates replaced one-off design requests, and the identity held up when the product line expanded.
- Asset production time dropped
- External partners shipped on-brand work without extra review rounds
- The identity held up when the product line expanded
The same approach, other brands.
All case studies →
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Dove Men+Care
Launch creative that had to look and feel like Dove.
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What's included
Logo systems
Primary, secondary, and responsive marks built for every context.
Typography & color
Type and palette choices that carry personality and stay legible.
Brand guidelines
Clear rules so your team and partners stay on-brand.
Brand evolution
Audits and refreshes when your current identity has outgrown itself.
Common questions
Still unsure? Most answers link to the full guide on the blog.
A full identity project includes logo system, color palette, typography, usage guidelines, and brand voice. We can also scope smaller engagements around a single element.
Read the full guide →A focused identity project typically takes 3-5 weeks from kick-off to final delivery, including two rounds of revisions.
That's one of the most common situations we work with. A brand audit and evolution is often more valuable than starting from scratch.
Read the full guide →Ready to talk branding?
A logo is not a brand.
Free first consultation, no obligation.