Insights & guides
What we've learned producing video, running campaigns, and building brands for South Florida businesses.
AI Search Optimization for West Palm Beach Businesses
ChatGPT, Google AI Overviews and Perplexity now answer local questions directly. Here's how West Palm Beach businesses get cited, and where SEO fits.
3 min readVIDEOEvent Videography in West Palm Beach: Plan It Once, Use It All Year
Hiring an event videographer in West Palm Beach? What to plan, what to capture, how fast you'll get footage, and what it costs.
2 min readVIDEOFranchise Discovery Day Video: What to Film and Why It Sells
How franchise development video turns Discovery Day into a closer: what to film, how franchisee stories build trust, and what it costs in South Florida.
3 min readADSGeofencing Advertising in West Palm Beach: How It Works With OTT and Streaming TV
How geofencing and OTT/connected-TV ads work for Palm Beach County businesses, when they make sense, and why the video creative matters most.
6 min readSEOBoynton Beach SEO: How Local Businesses Get Found
A plain-English guide to SEO for Boynton Beach businesses: map pack, Google Business Profile, reviews and local pages that bring in calls.
6 min readSEOLocal SEO in Fort Lauderdale: A Practical Guide for Broward Businesses
How local SEO works in Fort Lauderdale and Broward: Google Business Profile, reviews, city pages and citations. A practical plan from a South Florida agency.
7 min readSEOLocal SEO in Hollywood, FL and Hallandale Beach: A South Broward Playbook
Local SEO for Hollywood, Hallandale Beach and Dania Beach: how to win the map pack, earn reviews and build pages South Broward customers find.
6 min readADSPPC Management in West Palm Beach: What to Expect Before You Hire
What PPC management in West Palm Beach covers: Google Ads setup, local targeting, ad creative, tracking and budgets. Know what to ask before you hire.
7 min readVIDEOReel Videography in Palm Beach County: Short-Form That Actually Works
How we plan, shoot and edit short-form reels for Palm Beach County brands, with formats, batching shoot days and starting prices from $1,500.
7 min readVIDEOVideo Production Cost FAQ: Straight Answers for South Florida Businesses
Quick answers to the most common video production cost questions: starting prices, what's included, rush fees, travel, permits and how to get a quote within 24 hours.
4 min readVIDEOHow to Choose a West Palm Beach Video Agency: 10 Questions to Ask
A practical checklist for hiring a video production agency in West Palm Beach: the questions to ask about crew, pricing, timelines, insurance and results.
5 min readVIDEOCommercial Video Production in West Palm Beach
How commercial video production works in West Palm Beach: planning, shooting, editing, and cutting ads for TV, streaming, and social.
3 min readVIDEOCorporate Video Production in West Palm Beach
Brand films, recruiting videos, training, and internal comms: how corporate video production works in West Palm Beach and what to plan for.
3 min readVIDEOHow Much Does Marketing & Video Cost in South Florida? (2026)
Real 2026 price ranges for video production and marketing in West Palm Beach and South Florida, plus what drives cost and how to budget.
5 min readVIDEOMarine & Boat Show Video Production in Florida
Video for boat dealers, builders, and marine brands in Florida: walkthroughs, on-water footage, and boat show content that drives leads.
3 min readVIDEOTestimonial Video Production
How to produce testimonial videos that feel real and win trust: picking customers, interview tips, editing, and where to use them.
3 min readVIDEOThe 5 Types of Video Production Every Brand Should Know
Brand films, VSLs, ad creative, talent campaigns, and hero videos — what each one is for and when to use it.
5 min readVIDEOHow Long Does Video Production Actually Take?
From brief to delivery — a realistic breakdown of video production timelines, and when rush turnarounds make sense.
3 min readWEBNext.js vs. Webflow vs. Framer: Which Is Right for Your Website?
A practical comparison of the three platforms we build on most — and how to know which one fits your project.
5 min readWEBHow Long Does It Take to Build a Website?
A realistic timeline for single-service sites vs. larger multi-page builds with CMS integrations.
3 min readSTRATEGYWhat Is Brand Strategy, Actually?
Not a mood board. Not a logo. Here's what brand strategy actually means and why it should come before creative work.
4 min readBRANDINGWhat's Actually Included in a Branding Project?
Logo, color palette, typography, guidelines — here's the full scope of what a real brand identity project covers.
4 min readBRANDINGHow Do You Know When It's Time to Rebrand?
Signs your current brand identity is holding you back — and what to do instead of starting from scratch.
3 min readSEOHow Long Does SEO Actually Take to Work?
The honest timeline — what happens in month one, month three, and beyond.
4 min readSEOLocal SEO for West Palm Beach Businesses: Where to Start
Google Business optimization, local citations, and geo-targeted content — the fundamentals for showing up in local search.
5 min readSEOSEO vs. Paid Ads: Which Should You Invest In First?
They're not competing strategies — here's how to think about the tradeoffs and when each one makes sense.
4 min readADSWhat Actually Makes Ad Creative Perform?
We've watched highly polished ads flop and simple direct-to-camera videos outperform them 3x. Here's why.
4 min readADSWhat's the Minimum Ad Budget You Actually Need?
A realistic answer on ad spend minimums, and why going too small can hurt more than not running ads at all.
3 min readVIDEOHow to Hire a Marketing Agency: 7 Steps | Colt Concepts
A practical 7-step checklist for hiring a marketing agency: scope, pricing models, who owns your accounts, a 90-day pilot and exit terms. No fluff.
8 min readAGENCYQuestions to Ask a Marketing Agency (With Our Answers)
25 questions to ask a marketing agency before you sign, what a good answer sounds like, and our own answers in the open. Includes a scorecard to compare.
8 min readGUIDEWhat Is a Marketing Retainer? Fees, Packages, Contracts
What a marketing retainer is, how retainer fees and packages are usually structured, and what a good retainer contract should spell out before you sign.
6 min readVIDEODove Men+Care: Directing a Launch Campaign With Ogilvy and Nic Vans
Shot listing, directing, shooting, and color grading the launch campaign for Dove Men+Care's new deodorant line, in partnership with Ogilvy and Nic Vans.
5 min readVIDEONic Vans x Brooks Running: A NYC Marathon Film in Under 48 Hours
Scripted, shot, and edited in under 48 hours across two states, delivered while the 2025 NYC Marathon still had the internet's attention.
4 min readADSCelsius: Creative Testing at Energy-Drink Speed
Building a paid creative pipeline that could produce, test, and retire ad variations faster than the category moves.
5 min readVIDEOGoDaddy: Small-Business Stories, Told by Small Businesses
Field-produced customer stories that made a large platform feel local to the people using it.
4 min readBRANDINGHNY+: A Brand System Built to Survive Growth
Turning a strong wordmark into a full identity system that holds up across packaging, social, and retail.
4 min readWEB26 North: A Website Built for Serious Buyers
A restrained, high-trust web presence for a brand whose audience does its research before it ever calls.
4 min readVIDEORed Bull: Event Coverage Cut and Delivered Same Day
On-site production with an edit bay on the ground, turning event footage into published content before the crowd left.
5 min readVIDEOFrankie Bakes: Food Content That Makes People Drive Over
Close, warm, tactile bakery content built for the moment someone decides where to go this weekend.
4 min readSEO3 Natives: Local SEO Across Multiple Café Locations
Getting each location to rank in its own neighbourhood without the stores competing against each other.
5 min readBRANDINGRay Lewis 50th Birthday Tribute Film for Monumental Legacies
A tribute film honoring Hall of Famer Ray Lewis on his 50th birthday — built around his values and impact, not just his highlights.
4 min readADSFresh Frames: Turning Satisfying Footage Into Booked Jobs
A home-services paid campaign built on before-and-after footage that people actually want to watch.
4 min readVIDEOBurgerFi: QSR Content Built for Both Feed and Menu Board
One production block feeding social, delivery apps, in-store screens, and paid media.
5 min readSEOTechy: Franchise SEO That Scales Without Duplicate Content
Building a location page framework that hundreds of franchisees can use without triggering duplicate content problems.
5 min readSTRATEGYSRS: A Marketing Plan That Matched the Sales Cycle
Rebuilding the funnel around a long B2B buying process instead of chasing short-term lead volume.
4 min readADS24H Mold Inspection: Capturing Urgent Search Demand
Paid search and landing pages built for people who need someone at their house today.
4 min readVIDEODream Vacations: A Video Tour That Sells the Franchise, Not Just the Brand
A 7-part video production giving prospective franchisees a direct look at life on-site, without the sales pitch.
4 min readVIDEOVV Sourcing: Ad Creative That Kept Up With 10x Growth
Ongoing ad creative production for an Amazon sourcing agency, 30+ ads a month, delivered alongside month over month growth.
3 min readSEOFSL General Contractors: Ranking for the Jobs Worth Winning
SEO focused on high-value project keywords rather than broad contractor traffic.
4 min readVIDEOThe Barnacle King: Underwater Content for a Marine Service Business
Filming below the waterline to show work most customers never actually see.
4 min read