Live site · 24H Mold Inspection
The traffic was right. The page was wrong.
A website is where your marketing either turns into calls or doesn't. We build pages around what the visitor needs to do next, then measure whether they did it. Here's how that worked for 24H Mold Inspection.
01 Diagnose: Urgent searchers, landing on a general homepage.
Mold inspection is an emergency purchase. The person searching is stressed, on a phone, and calling the first credible option that answers.
Their ads were sending those people to a general homepage with a contact form and no phone number above the fold.
02 Build: A page for every service and every level of urgency.
We built dedicated landing pages per service and per urgency level, with a tap-to-call number as the primary action on mobile. Sites for considered, high-ticket work follow the same idea: Home technology & AV.
03 Launch: Campaigns pointed at emergency intent.
We restructured the paid campaigns around emergency-intent keywords instead of broad category terms, and set up call tracking and recording.
04 Result: More calls from the same spend.
For emergency services, the phone number is the conversion. Everything else is decoration.
- Call volume from paid increased against the same spend
- Cost per qualified call improved
- Missed-call rate dropped once routing was fixed
The same approach, other brands.
All case studies →
Speed optimization
We find what makes your site slow, fix it in the code, and check the result in the data Google collects from real visitors.
Speed optimization →What's included
Custom development
Next.js builds for brands that need speed, SEO, and full control.
CMS-driven sites
Webflow and Framer for teams that need to update content without code.
SEO foundations
Metadata, structured data, sitemaps, and performance baked in from day one.
Conversion design
Layouts and flows designed to turn traffic into inquiries.
Want the thinking behind a fast, usable site? Our free website design best practices guide covers speed, stability, accessibility and conversion.
A good first read is Core Web Vitals explained.
Want it fixed for you? Website speed optimization.
Common questions
Still unsure? Most answers link to the full guide on the blog.
We build primarily in Next.js for custom sites and Webflow or Framer for CMS-driven projects. We recommend the right platform based on your needs, not our preferences.
Read the full guide →Yes. Every site we build includes on-page SEO foundations: metadata, structured data, sitemap, robots.txt, and performance optimization.
A focused single-service site takes 2-4 weeks. Larger multi-page builds with CMS integrations typically run 4-8 weeks.
Read the full guide →Yes. We build with CMS integrations so you can update content, add blog posts, and manage projects without touching code.
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Your website is the one place online you actually own.
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