Client · FSL General Contractors
Traffic was up. Revenue was flat.
More visitors don't help if they're looking for the wrong job. We aim SEO at the work you actually want, and build the pages with real photos of your projects. Here's how that went for FSL General Contractors.
- Keyword targeting by project value
- Project pages with real photography
- Licensing, insurance and past-project proof
01 Diagnose: Ranking for the wrong job size.
The keywords FSL was targeting attracted small repairs, and the site had nothing addressing the larger, longer-cycle projects they wanted to win.
02 Rebuild: Targeting by project value, not search volume.
We rebuilt keyword targeting around project type and value rather than raw search volume.
03 Publish: Real project pages, real photography.
We produced detailed project pages with real photography and scope descriptions, and strengthened the trust signals buyers look for: licensing, insurance and past-project documentation. Home technology & AV →
04 Result: Bigger jobs from the same traffic.
Average inquiry value went up even as raw traffic stayed flat.
- Average inquiry value increased
- Larger project pages began ranking for their target terms
- Fewer unqualified small-repair inquiries reached the team
The same approach, other brands.
All case studies →
What's included
Local SEO
Google Business, citations, and geo-targeted content for service businesses.
Content strategy
Keyword research, briefs, and pages built around real search intent.
Technical SEO
Site structure, metadata, structured data, and performance optimization.
Content production
We write, publish, and refine — you review and approve.
Related resources
Prefer to understand the work first? Our free technical SEO guide explains how search engines find, read and rank your pages.
Two good places to start: how to do keyword research and how to do a technical SEO audit. Want us to run it? Technical SEO audit.
Search now includes AI answers too. Our AI search optimization guide explains how those answers pick their sources.
Common questions
Still unsure? Most answers link to the full guide on the blog.
Honest answer: meaningful organic growth typically takes 3-6 months. The first month is foundation work. Month two and three you start seeing movement. It compounds from there.
Read the full guide →Yes. Local SEO for service businesses in West Palm Beach and across South Florida is one of our strongest areas. Google Business optimization, local citations, and geo-targeted content.
Read the full guide →Ads stop the moment you stop paying. SEO builds an asset that keeps generating traffic over time. The best strategy usually involves both.
Read the full guide →We handle everything — keyword research, content briefs, writing, and publishing. You review and approve before anything goes live.
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