Website redesign services that keep your rankings

Our website redesign services give you a new site that looks better, loads faster and keeps the search traffic you already have. We plan the move before we design anything: every URL is mapped, redirected and checked, and the copy, photos and video come from the same in-house team.

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A full redesign is worth it when the site gets in the way of your business: it's slow, it's hard to update, it doesn't work well on phones, or it no longer matches what you sell or how you look. If the structure and platform are sound and only the look is dated, a refresh is often enough, and we'll tell you so.

Signs you need a full redesign:

• Pages are slow and patching hasn't fixed it.
• You can't edit content without a developer.
• The site structure doesn't match your services any more.
• Visitors arrive but don't contact you.
• The brand has changed and the site hasn't.

Signs a refresh is enough: the platform is fine, the pages rank and convert, and the issue is mostly visual. A refresh keeps URLs and structure, which carries far less risk.

We protect rankings by treating the redesign as a migration: we record every existing URL, map each one to its new home with a 301 redirect, and check everything before and after launch. Most traffic lost in a redesign comes from URLs that change with no redirect, or content that quietly disappears.

Our migration work covers:

• URL inventory: every page that gets traffic, links or conversions, pulled from your sitemap, analytics and Search Console.
• Redirect map: one-to-one 301 redirects from each old URL to the closest new page, not a blanket redirect to the homepage.
• Content parity: pages that rank keep the content that made them rank, rewritten rather than deleted.
• Pre-launch checks: titles, meta descriptions, canonical tags, structured data, internal links and a staging crawl.
• Post-launch checks: a fresh crawl, redirect testing, sitemap submission and watching Search Console for errors.

We follow Google's guidance on site moves with URL changes (opens in new tab). Some movement after launch is normal while Google processes the changes, and nobody can promise rankings won't shift. A careful migration gives you the best chance of keeping what you've earned. Our guides on migrating a website without losing SEO and 301 redirects go deeper. If your current site already has technical problems, a technical SEO audit before the redesign shows what to fix on the way.

Our process runs in five stages: audit, plan, design, build and launch, with SEO checks built into each one rather than bolted on at the end.

1. Audit: we review your current site, traffic, rankings, speed and what's converting.
2. Plan: site structure, URL map, content plan and what photos or video are needed.
3. Design: page designs for desktop and mobile, built around one clear action per page.
4. Build: development, copy, media, forms and tracking, on a staging site you can review.
5. Launch: redirects live, final checks, then monitoring after go-live.

Want the full list of what we check? Our website redesign checklist sets it out step by step.

A new site should be fast when it launches, not after a speed project later. We build with speed in mind: compressed images and video, light code, sensible fonts and only the scripts you need.

Speed matters to visitors first: a slow page loses people before they read anything. It also feeds Google's Core Web Vitals. If speed is the main problem and the rest of the site works, our website speed optimization service may be the better starting point.

We build on whatever fits your business. We're officially Framer experts, we do lots of custom builds, and we build on whatever fits each client. We pick the platform based on how you'll update the site, what it needs to do and how fast it has to be, not on habit.

If you're happy with your current platform and it's capable, we can redesign on it. If it's holding you back, we'll explain the trade-offs of moving before you decide.

Your redesign can include new photography and video, made by our own crew, so the new site doesn't rely on stock images or old footage. We plan the shoot around the pages: hero video, team and location photos, product or service shots, and short clips for landing pages and social.

Because the people shooting the content also build the site, the media is sized, compressed and placed for the page from the start, with no handoff gaps between vendors. If you need pages for ad campaigns too, see our landing page design service.

Video is a big part of many redesigns, and it's what we're known for. For Dream Vacations, we produced seven long-form franchise videos that live directly on their site, filmed on location at real franchises so prospective owners see the business as it actually runs. For Brooks Running, we took a brand film from concept and script to finished edit in under two days.

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Every website redesign is priced as a custom quote. A five-page site with ready copy is a very different job from a large site with a full migration, new copy and a shoot. Tell us about your current site and what you want it to do, and we'll scope it and send a quote. Redesign sits within our wider web services.