Launch campaign · Dove Men+Care
Five ads that look like Dove and test like performance creative.
Art direction is what makes a shoot look like your brand on every frame. We plan the shots, direct the set and grade the footage in-house. Here's how that worked on Dove Men+Care's launch, with Ogilvy and Nic Vans.
01 Plan: Shot lists built with Ogilvy and Nic Vans.
A launch for a new line inside an established brand has to do two things at once: look and feel like Dove, and give enough creative range to test what converts.
We partnered directly with Ogilvy and Nic Vans on shot listing and direction.
02 Direct: Five distinct variations from one shoot.
We shot five distinct ad variations, each built to stand on its own for testing across placements.
03 Grade: Color that holds the brand together.
We color graded every variation so the five read as one campaign wherever they run.
04 Result: Still running five months later.
All five variations have been running for five months since launch, a rotating set of creative that's held up well past a typical campaign window.
- 5
- ad variations shot and graded
- 5
- months running since launch
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What's included
Social & digital
Content, ad creatives, and assets built for how people actually scroll.
Print & collateral
Pitch decks, packaging concepts, and print-ready deliverables.
Art direction
Visual consistency across campaigns, shoots, and brand moments.
Visual systems
Templates and guidelines that keep your brand sharp at scale.
Common questions
Still unsure? Most answers link to the full guide on the blog.
Social content, print assets, pitch decks, ad creatives, packaging concepts, and full visual systems. Both one-off projects and ongoing retainers.
Yes. We can work within your existing system or evolve it if it's limiting what you're trying to do.
We deliver in whatever format you need — print-ready PDFs, web-optimized exports, editable source files in Figma or Illustrator.
Ready to talk design?
Design is doing a lot of work every time someone looks at your brand.
Free first consultation, no obligation.