Website speed optimization services

Our website speed optimization services cover everything that sits between a visitor's click and a page they can use. Most slow sites have a handful of causes, and the work is finding which ones apply to yours.

• Images. Oversized photos are the most common problem. We serve modern formats, size each image for the screen it's shown on, and stop below-the-fold images loading before they're needed.
• JavaScript and CSS. We remove code the page doesn't use, split what's left so each page loads only what it needs, and keep heavy scripts from blocking the first view.
• Fonts. We load fewer font files, load them earlier, and keep text visible while they arrive.
• Third-party tags. Chat widgets, analytics, ad pixels and embeds often cost more than the site itself. We audit each one, delay what can wait and flag what's no longer earning its place.
• Server and caching. We look at hosting, caching and how pages are rendered, so the first byte arrives quickly and repeat visits are faster still.

We measure field data, meaning the Core Web Vitals Google records from real Chrome users, because that's what Google uses and what your visitors actually feel. Lab tools like Lighthouse are useful for finding problems, but a lab score is one simulated visit on one device.

Google's Core Web Vitals guidance (opens in new tab) recommends site owners aim for good Core Web Vitals for success with Search and a good user experience. A page can score well in the lab and still feel slow on a mid-range phone on a busy network, and the reverse happens too. So we use lab tools to diagnose, and field data to judge. If you want the background first, our guide to Core Web Vitals explained covers how the two kinds of data differ.

We fix whichever of the three Core Web Vitals your pages fail, starting with the one that affects the most visitors. Each has a published "good" threshold, and each has different causes.

• Largest Contentful Paint (LCP) measures how fast the main content appears. Google's guidance is 2.5 seconds or less (opens in new tab) for a good score. Usual fixes: a lighter hero image that loads first, faster server responses and less render-blocking code. See how to improve Largest Contentful Paint.
• Interaction to Next Paint (INP) measures how quickly the page responds when someone taps, clicks or types. A good INP is 200 milliseconds or less (opens in new tab). Usual fixes: breaking up long JavaScript tasks and trimming third-party scripts. See how to improve Interaction to Next Paint.
• Cumulative Layout Shift (CLS) measures how much the page jumps around while it loads. A good CLS is 0.1 or less (opens in new tab). Usual fixes: setting sizes on images and embeds and reserving space for late content. See how to fix Cumulative Layout Shift.

Google assesses each metric at the 75th percentile of page loads, as explained on web.dev's Web Vitals page (opens in new tab), so the goal is a site that's fast for most visitors, not just the lucky ones.

Our process has four steps, and each one ends with something you can see.

1. Measure. We pull your field data from Search Console and PageSpeed Insights and group pages by template, so one fix can help hundreds of pages at once.
2. Diagnose. We test the slowest templates in the lab and trace each failing metric to its cause, such as the hero image, a particular script or a font.
3. Fix. We make the changes in your code, highest impact first, and test them on real devices before they go live.
4. Verify. We watch the field data after launch and report what changed. Because the data rolls in over weeks, we check again once a full window has passed.

Want to see the method for yourself first? Our website speed test guide shows how to run the same tests and read the results.

The cheapest time to make a site fast is while it's being built. Every site our web team designs and develops has performance built in from the first template, so speed isn't a clean-up job later.

If you're planning a redesign, we can fold speed work into it. If your site is staying put, we can work on the site you have.

We also make video, photography and design in-house. That matters, because heavy media is often what slows a site down. When the same team shoots the video and builds the page it lives on, the files are sized, compressed and loaded properly from the start. You can see the work we've made.

Speed is part of SEO, but it's one signal among many, not a shortcut to the top of the results. Google's Core Web Vitals guidance (opens in new tab) says good scores support success in Search but don't guarantee a good ranking; relevant, helpful content still comes first.

That's why we look at speed alongside the rest of your technical health. If your pages also have crawling, indexing or structure problems, a technical SEO audit finds those too, and the same team fixes them.

Website speed optimization is priced as a custom quote. Sites differ too much for a fixed package to be fair: a single-template marketing site and a large site full of third-party tags need very different amounts of work. Tell us about your site and what's worrying you, and we'll scope it and send a quote.

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