What's Actually Included in a Branding Project?

A full branding project delivers a complete brand system: a logo suite, a color palette, typography, brand voice, and usage guidelines that show how it all fits together. It usually takes three to five weeks with two rounds of revisions, and it doesn't include the website build or launch content, which come next.

A logo is not a brand. It's one piece of a system that needs to work together — and a real branding project covers a lot more ground than most people expect going in.

Core deliverables

• Logo system — primary mark, secondary marks, and usage variations
• Color palette — primary and secondary colors with usage rules
• Typography — primary and accent typefaces for headings and body copy
• Brand voice — tone and language guidelines for written content
• Usage guidelines — a document showing how everything fits together

What it doesn't include

Branding projects typically don't include the website build or the first round of marketing content — those come after, built on top of the identity system once it's finalized.

A focused identity project usually takes three to five weeks, including two rounds of revisions before final delivery.

See how we approach branding in West Palm Beach.