How Dove Men+Care launched a new deodorant line with five ad variations still running five months later.
A launch campaign directed and produced in partnership with Ogilvy and Nic Vans for Dove Men+Care's new deodorant line.
A national brand, a new product line, and a launch window that doesn't move.
Dove Men+Care was launching a new line of deodorant. Ogilvy held the campaign, Nic Vans was the face of it, and the creative needed to carry a national rollout across paid placements.
Deliver launch-grade creative inside an agency workflow.
The work had to slot cleanly into Ogilvy's campaign, hold up next to a global brand's standards, and give the media team enough variations to test from day one.
Shot-list, direct, shoot, and grade — as one unit.
We teamed up with Dove, Ogilvy, and Nic Vans to shot-list, direct, shoot, and color grade the launch campaign, producing five distinct ad variations from a single production.
Five ads, five months, still in rotation.
All five variations have been running for five months since launch — creative built to last past the first flight.
- Five ad variations delivered from one shoot
- Running for five months since launch
- Direction, production, and color grading handled in-house