Meta ads management for Facebook and Instagram

Our Facebook ads management (Meta ads management) runs your Facebook and Instagram campaigns inside your own Meta account, from structure and tracking to targeting, testing and reporting. The difference is the creative: our in-house team shoots and edits the ads, so you're never waiting on another vendor for something new to test.

Get a free quote

We manage the whole Meta ads setup inside your own account, and you keep ownership and full access the entire time. You grant us access through Meta Business settings; we never ask you to hand over a login or move your ads into an account we own.

What we handle:

• Campaign structure: campaigns, ad sets and ads organized around your goals.
• Tracking: Meta Pixel and Conversions API, so leads are counted properly.
• Creative: ad copy, photos and video made in-house.
• Targeting: audiences, exclusions and retargeting.
• Testing: new ads and audiences tested in a planned way.
• Reporting: cost per lead and what we're changing next.

We keep campaign structure simple: few campaigns, clear goals, and enough budget in each ad set for Meta's delivery system to learn. Splitting a small budget across dozens of ad sets starves each one of data.

Each campaign has one job, such as leads or retargeting site visitors, and the structure makes it easy to see what's working. Our guide to Meta ads campaign structure explains the approach in detail.

Accurate tracking comes first, because Meta optimizes toward whatever you tell it counts as a result. We set up the Meta Pixel on your site and the Conversions API (opens in new tab), which sends events from your server to Meta so fewer leads go unrecorded when browsers block tracking.

We check that form submissions and other key actions fire once, with the right values, before any budget goes live. Our Meta Pixel and Conversions API setup guide walks through how it works.

Creative is usually the biggest lever in Meta ads, and ours is made in-house by the same team that runs your campaigns. Many agencies rely on stock images or outsource production; we write, shoot and edit the ads ourselves, so the people reading the data can make the next version.

We test with a plan: one variable at a time, such as the opening hook, the offer or the format, with enough spend to tell a real difference from noise. Winners stay, losers are cut, and what we learn shapes the next shoot. Our ad creative testing framework explains the method.

Targeting on Meta now leans on broad audiences and strong creative, with your own data used to guide and exclude. We combine broad targeting with interest and lookalike audiences where they help, and exclude existing customers when it makes sense.

Retargeting reaches people who visited your site, watched your videos or engaged with your profiles, with ads that answer the questions that stopped them from contacting you. See our guides to Facebook ad targeting options and retargeting strategies that work.

The page after the click matters as much as the ad. When the page repeats the ad's offer, looks like the ad and loads fast, more people take the next step. If your current pages don't do that, we can build matching pages for each campaign through our landing page design service.

We report on cost per lead and lead quality, not just clicks and reach. Each report shows what you spent, how many leads came in, what each one cost, and what we're testing next.

Where you can tell us which leads became customers, we look at cost per acquisition too, because a cheap lead that never buys isn't a bargain. Our guide to cost per lead vs cost per acquisition explains the difference.

Meta ads create demand by showing your business to people who weren't searching for it; Google search ads capture demand from people already looking. Many businesses use both: Google for people searching now, Meta to build awareness and retarget visitors.

Which comes first depends on whether people already search for what you sell. Our guide to paid search vs paid social covers the trade-offs, and we also offer Google Ads management. Both sit under our ads services.

Meta ads suit businesses whose customers can be reached by who they are and what they're interested in, even before they search: home services, clinics, consumer brands, franchises recruiting owners, and events. They work especially well when you have something visual to show, which is why in-house video helps.

They're a weaker fit if you need to reach only people actively searching right now, or if you can't follow up quickly on leads. In those cases we'll suggest starting with search ads or fixing the follow-up first.

Meta ads management is priced as a custom quote, and your ad spend is separate and paid to Meta from your own account. The quote depends on how many campaigns you run and how much new creative you need each month. Tell us your goals and we'll scope it.