Google Ads management, with the ads made by the same team

Bidding decides who sees your ad; the creative decides whether they act on it. As campaigns lean more on automation, the ads themselves become one of the few levers you still fully control. YouTube runs on video, and Performance Max uses video alongside images and text.

That's where we're different from a media-only manager. We produce ad creative in-house: scripting, shooting and editing, the same work behind our commercial video production. A few examples from our work:

• VV Sourcing: 33+ ads shot and edited every month.
• Dove Men+Care: 5 launch ad variations, still running 5 months later.
• 3Natives × Tyler Cameron: 5 ad concepts written on set when the original script didn't land.

When a test shows a hook isn't working, we don't wait on another vendor. We write the next version and cut it.

Search fits when people already look for what you sell; YouTube fits when they don't know they need it yet; Performance Max fits when you have conversion data and creative in several formats. Most accounts start with Search and add the others once tracking is solid.

• Search puts a text ad in front of someone typing a buying question. It's the most direct route to leads, and the easiest to measure.
• YouTube reaches people before they search. It needs strong video, and it's where in-house production pays off.
• Performance Max lets Google place your ads across its channels from one campaign. It works best with clean conversion tracking and a full set of images, video and copy. Our Performance Max guide covers when to use it and when to hold off.

Your business should own its Google Ads account. Google's third-party policies (opens in new tab) require managers to be transparent with the advertisers they work for, and Google Ads access levels (opens in new tab) let an account owner add a manager as a user and remove them later.

In practice, that means three things to check with anyone who runs your ads:

1. The account sits under your business, and you know the customer ID.
2. You hold admin access in your own name.
3. The manager is a user you can remove, not the owner of the account.

If you're not sure who owns your current account, look under Admin > Access and security. It takes two minutes, and it tells you whether your campaign history would stay with you if you switched.

We work in five stages: audit, build, launch, weekly tuning and a monthly report. Each stage has a clear output, so you always know what's happening in your account.

1. Audit. If you have an account, we review structure, tracking, search terms and creative. If you don't, we review your market and your landing pages.
2. Build. Campaigns, keywords, negatives, ads and conversion tracking set up, plus any creative the campaigns need.
3. Launch. Campaigns go live with budgets and bids set for learning, not guessing.
4. Weekly tuning. Search-term reviews, negative keywords, bid and budget changes, ad tests.
5. Monthly report. What happened, what it cost and the plan for next month, in plain language. Our guide to tracking paid media ROI explains what we measure.

Google Ads management is a custom quote, and it's a separate bill from your ad spend. You pay Google for clicks directly; you pay us for managing the account.

That split matters when you compare managers. Ask each one to put three things in writing: the management fee, what it includes and how it's calculated. Then compare like for like, not headline number against headline number.

The fee depends on how many campaigns and campaign types you run, how much tracking work is needed and how often the account needs new creative. If you need ads made, our production prices are published:

• Commercials and ad spots starting at $5,000
• Short-form social video starting at $1,500

Tell us about your account and we'll scope it with you.

An account that's being actively managed shows it in the change history and the search terms. If you see these, your ads are probably running on autopilot:

• The change history is quiet. Weeks without edits to keywords, bids, negatives or ads.
• The search terms report is full of junk. Searches that have nothing to do with what you sell, still costing money.
• The ads haven't changed in months. Same headlines, same creative, no tests.
• Conversions aren't tracked, or are counted twice. If no one can tell you what a lead costs, no one can improve it.
• Reports show clicks, not outcomes. Impressions and click-through rate without calls, forms or sales.
• You can't get into the account. If you don't have admin access, fix that before anything else.

None of these needs a new manager to fix, but all of them need someone paying attention.