Client · FSL General Contractors
Traffic was up. Revenue was flat.
More visitors don't help if they're looking for the wrong job. We aim SEO at the work you actually want, and build the pages with real photos of your projects. Here's how that went for FSL General Contractors.
- Keyword targeting by project value
- Project pages with real photography
- Licensing, insurance and past-project proof
01 Diagnose: Ranking for the wrong job size.
The keywords FSL was targeting attracted small repairs, and the site had nothing addressing the larger, longer-cycle projects they wanted to win.
02 Rebuild: Targeting by project value, not search volume.
We rebuilt keyword targeting around project type and value rather than raw search volume.
03 Publish: Real project pages, real photography.
We produced detailed project pages with real photography and scope descriptions, and strengthened the trust signals buyers look for: licensing, insurance and past-project documentation. Home technology & AV →
04 Result: Bigger jobs from the same traffic.
Average inquiry value went up even as raw traffic stayed flat.
- Average inquiry value increased
- Larger project pages began ranking for their target terms
- Fewer unqualified small-repair inquiries reached the team
The same approach, other brands.
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What's included
Local SEO
Google Business, citations, and geo-targeted content for service businesses.
Content strategy
Keyword research, briefs, and pages built around real search intent.
Technical SEO
Site structure, metadata, structured data, and performance optimization.
Content production
We write, publish, and refine — you review and approve.
Rank when people search in West Palm Beach
Local SEO for West Palm Beach is one of our strongest areas — Google Business Profile optimization, local citations, geo-targeted content, and service pages built for Palm Beach County search intent. We handle keyword research, writing, and publishing in-house.
Related resources
Common questions
Still unsure? Most answers link to the full guide on the blog.
Honest answer: meaningful organic growth typically takes 3-6 months. The first month is foundation work. Month two and three you start seeing movement. It compounds from there.
Read the full guide →Yes. Local SEO for service businesses in West Palm Beach and across South Florida is one of our strongest areas. Google Business optimization, local citations, and geo-targeted content.
Read the full guide →Ads stop the moment you stop paying. SEO builds an asset that keeps generating traffic over time. The best strategy usually involves both.
Read the full guide →We handle everything — keyword research, content briefs, writing, and publishing. You review and approve before anything goes live.
Yes. We're based in West Palm Beach and build local SEO strategies for service businesses across the city and Palm Beach County — including dedicated local landing pages and geo-targeted content.
Read the full guide →Ready to talk SEO?
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