HNY+: A Brand System Built to Survive Growth

HNY+ arrived with a confident mark and very little around it. Everything past the logo was being improvised per project, which meant every new asset drifted a little further from the last.

The challenge

A single mark is not a brand system. Without type rules, colour hierarchy, layout grids, and photography direction, growth multiplies inconsistency instead of recognition.

Our approach

• Audited every existing asset to find the accidental conventions worth keeping.
• Built a type and spacing system that scales from a product label to a billboard.
• Wrote photography and motion direction so external partners could produce on-brand work without supervision.

What we delivered

• Full brand guidelines document
• Packaging and label templates
• Social template kit
• Photography and motion direction

The results

• Asset production time dropped once templates replaced one-off design requests
• External partners shipped on-brand work without additional review rounds
• The identity held up when the product line expanded

The takeaway

A brand system pays for itself the first time you do not have to redesign something from scratch.

Working on something similar? Tell us what you're building and we'll map out how we'd approach it.