BurgerFi: QSR Content Built for Both Feed and Menu Board

Quick-service brands need the same product to look right in four very different places — a phone feed, a delivery app tile, a backlit menu board, and a paid placement. We planned the shoot around all four from the start.

The challenge

Assets were being produced per-channel, which meant repeated shoots, inconsistent product appearance, and a lot of duplicated cost.

Our approach

• Built one shot list that covered every aspect ratio and crop requirement in a single setup.
• Locked product styling standards so items looked identical across every asset.
• Delivered channel-ready exports rather than raw masters that stores had to crop themselves.

What we delivered

• Full menu photography
• 20 vertical social clips
• Menu board and in-store screen assets
• Delivery app image sets

The results

• Consolidated four separate shoot budgets into one production block
• Product appearance became consistent across every channel
• Store teams stopped producing their own off-brand assets

The takeaway

Plan for every channel before the shoot and you buy the day once instead of four times.

Working on something similar? Tell us what you're building and we'll map out how we'd approach it.