VV Sourcing: Making a Complex Service Legible in One Scroll

VV Sourcing does something genuinely complicated. The previous site tried to explain all of it at once, and visitors bounced before they got to the part that mattered to them.

The challenge

Prospects fell into two very different groups with different questions, and the site addressed both simultaneously on every page. Nobody got a clean answer.

Our approach

• Split the site into two clear paths from the first screen.
• Reduced the homepage to the one claim each audience needed to see.
• Moved detailed process explanation to a dedicated layer for people who wanted it.

What we delivered

• Site restructure and redesign
• Copywriting for both audience paths
• Process diagrams and detail pages
• Enquiry form routing by audience

The results

• Bounce rate on the homepage fell
• Enquiries came in pre-sorted by audience type
• The sales team spent less time re-explaining the basics

The takeaway

When two audiences need different answers, give them two paths — not one page that hedges.

Working on something similar? Tell us what you're building and we'll map out how we'd approach it.