3Natives x Tyler Cameron,

Five original ad concepts — brainstormed on set after scrapping the original script.

Client:3Natives x Tyler Cameron
Year:2025
Role:
Paid MediaBrand ContentCreative Direction

When the brief isn't working — throw it out. Three of these ads hit their highest view counts on Instagram.

A paid media and brand content production featuring influencer Tyler Cameron and 3Natives founder Anthony Bambino. The original script and shot list provided didn't resonate with the brand or the talent, so on set we scrapped it and brainstormed 5 original ad concepts on the spot. The result was one of our strongest performing campaigns, with several reels reaching their highest view counts on Instagram.

Credits

  • ProductionCandid Socials
  • TalentTyler Cameron
  • Client3Natives
  • FounderAnthony Bambino