3 Natives: Local SEO Across Multiple Café Locations

Multi-location local SEO has a specific failure mode: the locations start cannibalising each other's search visibility. 3 Natives needed each café to own its own map pack.

The challenge

Location pages were near-identical, business listings were inconsistent, and the strongest location was absorbing searches meant for the others.

Our approach

• Rewrote every location page with genuinely location-specific content, not swapped city names.
• Cleaned up and standardised business listings and citations across directories.
• Built a review-generation rhythm at store level rather than brand level.

What we delivered

• Rewritten location pages
• Business profile cleanup for every store
• Local schema markup
• Store-level review process

The results

• Map pack visibility improved for the previously overshadowed locations
• Direction requests increased across the weaker stores
• Review volume grew steadily once the ask was built into store routine

The takeaway

Multi-location SEO is mostly about making each location genuinely distinct, not about publishing more pages.

Working on something similar? Tell us what you're building and we'll map out how we'd approach it.