Dove Men+Care: Directing a Launch Campaign With Ogilvy and Nic Vans

For this project we teamed up with Dove, Ogilvy, and Nic Vans to shot list, direct, shoot, and color grade the launch campaign for Dove Men+Care's new line of deodorant.

The challenge

A launch campaign for a new product line inside an established brand has to hit two things at once: it needs to look and feel like Dove, and it needs enough creative range to test what actually converts. That meant producing multiple ad variations built for performance, not just a single hero spot.

Our approach

• Partnered directly with Ogilvy and Nic Vans on shot listing and direction
• Shot and color graded 5 distinct ad variations for the launch
• Built each variation to stand on its own for testing across placements

What we delivered

• Full shot list and creative direction
• Production and shoot for 5 ad variations
• Color grading across the full set

The results

• All 5 ad variations have been running for 5 months since launch, giving Dove Men+Care a rotating set of creative that's held up well past a typical campaign window.

The takeaway

Launch creative doesn't have to mean one perfect spot. Building a set of variations from the start gives a brand more to test and more that keeps working months later.

Working on something similar? Tell us what you're building and we'll map out how we'd approach it.