Fresh Frames: Turning Satisfying Footage Into Booked Jobs

Window cleaning has an unfair advantage in content: the transformation is instant and visually satisfying. Fresh Frames was not filming any of it.

The challenge

Ads were running on stock imagery and text offers. They generated clicks from price shoppers and very few booked jobs.

Our approach

• Rode along on real jobs and filmed genuine before-and-after passes.
• Built the ad structure around the transformation in the first two seconds.
• Tied every ad to a simple booking flow instead of a general contact form.

What we delivered

• Job-site footage library
• 12 paid ad variants
• Landing page with direct booking
• Call and form tracking setup

The results

• Cost per booked job improved against the previous stock-image campaigns
• Lead quality shifted away from pure price shoppers
• Footage from ongoing jobs kept the creative library refreshed at low cost

The takeaway

If your service produces a visible transformation, filming it is the highest-return thing you can do.

Working on something similar? Tell us what you're building and we'll map out how we'd approach it.