What's the Minimum Ad Budget You Actually Need?

We generally recommend a minimum of $1,500-2,000 per month in ad spend to get meaningful data. Below that, the algorithm doesn't have enough signal to optimize effectively, and you end up paying more per result than you would at a slightly higher budget.

Why going too small backfires

A $300/month ad budget often performs worse per-dollar than a $1,500/month budget, because the platform never exits its learning phase. You end up with expensive, unstable results instead of a real read on what's working.

What the budget needs to cover

• Enough spend to test 3-5 creative variations
• Enough volume to reach statistical significance on results
• Room to scale whatever's working once it's identified

If the budget genuinely isn't there yet, it's often better to focus on organic content and SEO first, and revisit paid media once there's enough budget to run it properly.